'Drawing Fashion', an exhibition charting the work of the most important fashion illustrators from the 1920s to the present day,opens at The Design Museum. Carmody Groarke have collaborated with A Practice For Everyday Life (APFEL) to create a unique exhibition experience, transforming the existing space into a series of interlinked, curved 'lantern' forms, on which the series of drawings are presented.
The exhibition design takes its idea from making a strong material reference to paper, which is backlit giving a sensuous ambient lighting effect to the overall space whilst giving subdued definition to the silhouette of the supporting structure and to the elegant exhibition lettering, designed especially for the show. A sequence of spaces has been designed to bring intimate emphasis to clusters of work (categorised by each illustrator), as well as to the particular subtle and beautiful qualities of individual drawings in the collection.
Client: Design Museum
Location: Design Museum, London
Status: Completed November 2010
Photography: Richard Davies