Each Autumn Frieze Art Fair shows works by more than 1000 artists which are represented by contemporary galleries from all over the world. The fair is hosted within a 20000m2 temporary venue built from tent structures within the beautiful context of Regents Park, London. There is a focus on living artists and a curated programme of talks, artists commissions and film projects, many of which are interactive or performative, and encourage visitors to engage with art and artist directly over its four day lifespan.
Working closely with Frieze, Carmody Groarke have evolved a concept that has created more premium gallery spaces within the tents than in previous years, and a new experience for the fair by placing a series of interlinked, translucent pavilions surrounding the perimeter of the large exhibition tents. These contain all of the public hospitality and VIP functions, located away from the exhibition spaces, and are characterised by timber-lined "rooms" that are arranged around the existing trees within the park. The project also includes a series of architectural installations within the main exhibition tents, based upon public squares and coloured, felt-lined rooms which provide spaces for resting and refreshment within the overall epic scale of the fair.
Client: Frieze Art Fair
Location: Regents Park, London
Model: Carmody Groarke
Photography: Christian Richters, Luke Hayes and Carmody Groarke
Model photography: Richard Davies